MAKE IT _____
TILL YOU FAKE IT
Lawrence Weiner, Declaration of Intent, 1968
Acceptance of applications for the first stage of the project "Make it till you fake it" is completed!
Thanks to all the artists who responded.
In the coming days, we will review your applications and reply to everyone by email.

Some of the projects will be invited to the exhibition in Samara, and all projects corresponding to the concept will be included in the online library of the project.
Online library
of art instructions
open for use
June
________2022
Opportunity to create
an exhibition in your city
July
________2022
Exhibition at Victoria Gallery, Samara
28 may____
26 june 2022
Open call for artists
1________24 april 2022
__ABOUT THE PROJECT
Do not go outside, pay your taxes, invest into your retirement today, get your natal chart, don’t lean on the doors, knock on wood, get your body fit for summer in just one easy step
_______
CONCEPT
Our day-to-day life composed of a complex mix of social norms and unspoken ethics, of archaic rituals set deep in unconscious, of impassive legislation, of marketing mechanisms. All these structures, being born from social panic, cultural disorientation and biopolitical control together constitute a guideline that regulates not only our daily routine but the horizon of our capacities.
In the word ‘instruction' we hear a call for subordination, as if somebody empowered with authority has a right to dictate and prescribe. And each step aside threatens us with sliding out of a fragile normality. But this is where a beautiful paradox of a guideline as an art can be found. An instruction created by artist undermines the definition of ‘norm' and becomes a form of maximum openness and freedom, a territory of unpredetermined experiment.
An abstract, ironic and absurd tone which the guidelines often include, makes them an instrument for an open dialogue, in a base of which lie equal and free-will relations between the participants of an art process. This is also an opportunity for a safe dismantling of the mechanisms of sociopolitical control, a way to detoxicate, disagree and manifest new values. Work within the genre of scripts and manifestos is a way of learning with a focus on the process rather than result. It is a mean of expression unenclosed on a particular medium, but the one that absorbs other mediums. It is an instrument of deconstruction of routine processes that strips off the absurdity and fragility of life.
Ben Vautier, Total Art Match-Box, c. 1965
George Maciunas, Fluxus Manifesto, 1963
Guy Debord, Guide psychogeographique de Paris: Discours sur les passions de l’amour, 1957
We invert the slogan ‘fake it till you make it' that becоmes a synonym of a delusive chance to succeed and fit in the society but apparently conceals the increasing anxiety of new generations. In turn, we propose to act the other way round and address art to release the weird, the repressed, the impossible. Make it till you fake it.
_______
_______
FAQ
Who can take part in the open call? What type of artworks do you accept?
Artists of different media, as well as people from the sphere of performing arts, theatre and dance can apply for the project. You can submit a complete artwork that has its rules for interaction, or a guideline to create one - be it a text, a scheme or a set of elements to be assembled right at the exhibition space, with the help of visitors or other artists.
What are the selection criterias for artworks?
We are looking for works that can be performed or created in the exhibition space. These can be guidelines for realization of a piece of art or any other action, as a walk, a dance, a sensation, a game, a way of thinking, a habitual ritual, a receipt for a dish, a device or a building.
An instruction can be addressed to an artist or to an unlimited number of people. You can send it as text, video or audio, or as a set of items. Have fun, experiment, try something you haven’t done before and share with others.
We do not accept finished artworks that don’t contain an (inter)action impulse.
How will you select the winner projects?
Great news are there are no winner or looser projects for this open-call, because all the submissions that fit the concept will become part of an online library of the project. This library, in turn, will be a source for other curators and cultural institutions to compose new exhibitions regarding the budget and technical capacity of the space. Artists who submit their projects can define the terms for exhibiting their work, and terms of its distribution in case it is of an immaterial nature (f.ex. text, video, sound-art).
If I am an artist, how is my intellectual property protected?
For us it is of no difference that laws of many countries do not consider the concept or an idea as a subject matter of copyright. When making an offline-exhibition we undertake the responsibility to indicate the authors of original art instructions, as well as its makers.
If I am a curator, how can I make an exhibition in the framework of this project?
In June 2022 we will open the library of artworks submitted to the open call for curators willing to make an exhibition in their city. The library will continue to be filled with new projects, and you will be able to compile a set of them. After that you can communicate the team of ‘Make it till you fake it’ through a form on our website and get further guidelines and help in making the proposed exhibition real.
Can I take part in the project out of an exhibition framework?
Of course. Firstly, if you’re an artist, you can submit your project for our online library. Secondly, in June 2022 we will open access to this library for all users. Thus, you will be able to make or perform some of the artist’s instructions yourself. Don’t forget to share it online with a hashtag #makeitfakeit and don’t forget to credit original authors.
Who can take part in the open call? What type of artworks do you accept?
Artists of different media, as well as people from the sphere of performing arts, theatre and dance can apply for the project. You can submit a complete artwork that has its rules for interaction, or a guideline to create one - be it a text, a scheme or a set of elements to be assembled right at the exhibition space, with the help of visitors or other artists.
What are the selection criterias for artworks?
We are looking for works that can be performed or created in the exhibition space. These can be guidelines for realization of a piece of art or any other action, as a walk, a dance, a sensation, a game, a way of thinking, a habitual ritual, a receipt for a dish, a device or a building.
An instruction can be addressed to an artist or to an unlimited number of people. You can send it as text, video or audio, or as a set of items. Have fun, experiment, try something you haven’t done before and share with others.
We do not accept finished artworks that don’t contain an (inter)action impulse.
How will you select the winner projects?
Great news are there are no winner or looser projects for this open-call, because all the submissions that fit the concept will become part of an online library of the project. This library, in turn, will be a source for other curators and cultural institutions to compose new exhibitions regarding the budget and technical capacity of the space. Artists who submit their projects can define the terms for exhibiting their work, and terms of its distribution in case it is of an immaterial nature (f.ex. text, video, sound-art).
If I am an artist, how is my intellectual property protected?
For us it is of no difference that laws of many countries do not consider the concept or an idea as a subject matter of copyright. When making an offline-exhibition we undertake the responsibility to indicate the authors of original art instructions, as well as its makers.
If I am a curator, how can I make an exhibition in the framework of this project?
In June 2022 we will open the library of artworks submitted to the open call for curators willing to make an exhibition in their city. The library will continue to be filled with new projects, and you will be able to compile a set of them. After that you can communicate the team of ‘Make it till you fake it’ through a form on our website and get further guidelines and help in making the proposed exhibition real.
Can I take part in the project out of an exhibition framework?
Of course. Firstly, if you’re an artist, you can submit your project for our online library. Secondly, in June 2022 we will open access to this library for all users. Thus, you will be able to make or perform some of the artist’s instructions yourself. Don’t forget to share it online with a hashtag #makeitfakeit and don’t forget to credit original authors.